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| Criterion |  Decision Making Decision Matrix |  Business Strategy TOWS Matrix |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 45-90 min | 1-2 h | 2-4 h |
Participantsdifferent | 2-8 | 3-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | TOWS Matrix, Strategic Options, Priority Actions | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | StrategyAnalysisOptions | StrategyPositioningInnovationValue |
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