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| Criterion |  Decision Making Decision Matrix |  Product Discovery Pretotyping |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 45-90 min | Stunden bis wenige Tage | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-4 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | ValidationDemandMVP | ExperimentsGrowthAnalyticsValidation |
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