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Criterion
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumLowLow
Timedifferent
45-90 min20–45 min1-5 Tage
Participantsdifferent
2-8Small cross-functional groupNutzertraffic
Formatdifferent
Workshop + asyncWorkshopAsync
Outputdifferent
Decision Matrix, Scoring Rationale, Selected OptionRisk list, Mitigation plan, Assumption logInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
DecisionCriteriaScoringTradeoffs
RiskDecisionFailurePlanning
ValidationExperimentsDemandGrowth
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring