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| Criterion |  Decision Making Decision Matrix |  Product Discovery Opportunity Interview |
|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitysame | Medium | Medium |
Timedifferent | 45-90 min | 30-60 min je Interview |
Participantsdifferent | 2-8 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | DiscoveryInterviewsOpportunityCustomer |
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