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| Criterion |  Decision Making Decision Matrix |  Product Strategy ICE Scoring |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 45-90 min | 30-60 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-8 | 2-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | ICE Table, Top Idea List | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | PrioritizationScoringGrowthDecision | InnovationPrototypeResearch |
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