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Criterion
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitysame
MediumMediumMedium
Timedifferent
45-90 minMultiple workshops over several weeks1-2 Wochen pro Iteration
Participantsdifferent
2-82-82-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Decision Matrix, Scoring Rationale, Selected OptionHooked loop, Trigger map, Reward design, Ethics checkPrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
DecisionCriteriaScoringTradeoffs
GrowthBehaviorRetention
ExperimentsValidationDiscoveryAssumptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas