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| Criterion |  Decision Making Decision Matrix |  UX Research Empathy Mapping |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 45-90 min | 30–60 min | 45-60 min |
Participantsdifferent | 2-8 | 4-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Empathy Map, Assumptions List, Research Gaps | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | SynthesisQualitativeWorkshop | AssumptionsRiskExperimentsValidation |
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