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Criterion
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
MediumMediumHigh
Timedifferent
45-90 min1-4 Wochen1 Tag bis mehrere Wochen
Participantsdifferent
2-83-10 Kunden4-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Decision Matrix, Scoring Rationale, Selected OptionConcierge Learnings, Service Blueprint, MVP RisksProblem Statement, Prototype, Test Learnings
Tagsno overlap
DecisionCriteriaScoringTradeoffs
MVPValidationServiceDiscovery
InnovationPrototypeResearch
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration for Wizard of Oz Test
Product Discovery
Wizard of Oz Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing