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| Criterion |  Decision Making Decision Matrix |  Innovation Brainwriting |  Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 45-90 min | 15-30 min | 30-60 min |
Participantsdifferent | 2-8 | 3-12 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Idea sheets, Expanded concepts, Prioritized list | ICE Table, Top Idea List |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | BrainstormingCollaborationInclusionIdeas | PrioritizationScoringGrowthDecision |
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