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| Criterion |  Facilitation Decision Jam |  UX Research Personas |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 60-90 min | 1-3 Tage | 45–90 min |
Participantsdifferent | 4-10 | Internes Team | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Problem Cluster, Prioritized Challenge, Experiment | Persona Profiles, Needs Summary, Scenario Notes | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | FacilitationDecisionProblem solvingWorkshop | ResearchCustomerSynthesis | SynthesisQualitativeRoot cause |
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