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| Criterion |  Decision Making Decision Framing Workshop |  UX Research User Interviews |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 60-120 min | 30–60 min per interview | 45–90 min |
Participantsdifferent | 4-10 | 1 participant per interview | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Decision Frame, Decision Question, Criteria List, Evidence Plan | Interview Notes, Themes, Insight Summary | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | Decision framingAlignmentCriteriaOptions | QualitativeResearchCustomerDiscovery | SynthesisQualitativeRoot cause |
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