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| Criterion |  UX Design Customer Journey Canvas |  UX Research Tree Testing |  UX Research Card Sorting |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-2 Tage | 20-45 min |
Participantsdifferent | 3-10 | Based on research question | Based on research question |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Findability Metrics, Path Analysis, Revised IA | Content groups, Label set, IA hypotheses |
Tagsno overlap | JourneyCustomerService designCanvas | Information architectureNavigationFindability | Information architectureNavigationStructure |
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