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| Criterion |  UX Design Customer Journey Canvas |  Product Strategy Product Vision Board |  UX Research Customer Journey Mapping |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-2 h | 2-4 h |
Participantsdifferent | 3-10 | 2-8 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | JourneyCustomerService designCanvas | VisionCanvasStrategyAlignment | JourneyServiceService design |
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