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| Criterion | ![]() UX Design Customer Journey Canvas | ![]() Facilitation Mind Mapping | ![]() UX Design Service Blueprinting |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-3 h | 15-45 min | 0.5-2 Tage |
Participantsdifferent | 3-10 | 1-10 | 6-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Mind Map, Topic Clusters, Open Questions | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyCustomerService designCanvas | BrainstormingIdeasMappingStructureFacilitation | Service designOperationsJourneyBlueprint |
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