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| Criterion |  UX Design Customer Journey Canvas |  UX Research Customer Journey Mapping |  Facilitation Six Thinking Hats |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a topic gets stuck too quickly in the same thinking mode, Six Thinking Hats deliberately separates the perspectives. This means facts, risks, creativity, and emotional signals get worked through one after another instead of mixed together. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 2-4 h | 45-90 min |
Participantsdifferent | 3-10 | 4-10 | 4-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Journey Map, Pain-point List, Opportunity Backlog | Perspective Notes, Decision Inputs, Action Items |
Tagsno overlap | JourneyCustomerService designCanvas | JourneyServiceService design | FacilitationOptionsDecision |
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