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| Criterion |  UX Design Customer Journey Canvas |  Decision Making Decision Matrix |
|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 h | 45-90 min |
Participantsdifferent | 3-10 | 2-8 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | JourneyCustomerService designCanvas | DecisionCriteriaScoringTradeoffs |
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