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| Criterion |  UX Design Customer Journey Canvas |  UX Research Card Sorting |  UX Research Tree Testing |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 20-45 min | 1-2 Tage |
Participantsdifferent | 3-10 | Based on research question | Based on research question |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Content groups, Label set, IA hypotheses | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | JourneyCustomerService designCanvas | Information architectureNavigationStructure | Information architectureNavigationFindability |
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