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| Criterion |  UX Design Customer Journey Canvas |  Business Strategy Balanced Scorecard |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-3 h | Halber Tag bis mehrere Wochen | 1-2 h |
Participantsdifferent | 3-10 | 4-12 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Balanced Scorecard, Strategic Measures, Initiative Map | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyCustomerService designCanvas | StrategyMetricsExecution | AlignmentStakeholdersStrategyFacilitation |
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