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| Criterion |  UX Design Customer Journey Canvas |  UX Research Affinity Diagramming |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 45–90 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 3-10 | 3-10 | 2-6 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Theme clusters, Insight statements, Opportunity areas | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | JourneyCustomerService designCanvas | SynthesisQualitativeRoot cause | ExperimentsValidationDiscoveryAssumptions |
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