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| Criterion |  UX Design Customer Journey Canvas |  UX Research Affinity Diagramming |  Product Discovery MVP Test Matrix |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 45–90 min | 45-75 min |
Participantsdifferent | 3-10 | 3-10 | 2-8 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Theme clusters, Insight statements, Opportunity areas | Test Matrix, Test Plan |
Tagsno overlap | JourneyCustomerService designCanvas | SynthesisQualitativeRoot cause | ExperimentsValidationDiscoveryOptions |
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