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| Criterion |  UX Design Customer Journey Canvas |  UX Research Affinity Diagramming |  Operations MORT Analysis |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | For a safety-relevant event or a system with high protection requirements, the method examines where controls failed. It exposes both technical and organizational gaps. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-3 h | 45–90 min | Mehrere Tage bis Wochen |
Participantsdifferent | 3-10 | 3-10 | 2-6 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Theme clusters, Insight statements, Opportunity areas | MORT Worksheets, Findings per Branch, Corrective Actions, Systemic Recommendations |
Tagsno overlap | JourneyCustomerService designCanvas | SynthesisQualitativeRoot cause | Root causeSafetySystemicIncident |
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