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| Criterion |  UX Design Customer Journey Canvas |  UX Research Affinity Diagramming |  Product Discovery Learning Card |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 h | 45–90 min | 25-40 min |
Participantsdifferent | 3-10 | 3-10 | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Theme clusters, Insight statements, Opportunity areas | Learning Card with evidence and next action |
Tagsno overlap | JourneyCustomerService designCanvas | SynthesisQualitativeRoot cause | ExperimentsValidationDiscoveryLearning |
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