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| Criterion |  UX Design Customer Journey Canvas |  UX Research Affinity Diagramming |  Product Discovery Experiment Canvas |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 h | 45–90 min | 30-60 min |
Participantsdifferent | 3-10 | 3-10 | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Theme clusters, Insight statements, Opportunity areas | Completed Experiment Canvas, Success Metric |
Tagsno overlap | JourneyCustomerService designCanvas | SynthesisQualitativeRoot cause | ExperimentsValidationDiscoveryHypothesis |
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