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| Criterion | ![]() Innovation Crazy 8s | ![]() Business Strategy McKinsey 7S |
|---|---|---|
Purposedifferent | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. |
Complexitydifferent | Low | Medium |
Timedifferent | 8-15 min | 2-4 h |
Participantsdifferent | 1-10 | 3-12 |
Formatsame | Workshop | Workshop |
Outputdifferent | Sketch Set, Idea Shortlist, Direction Options | 7S Assessment, Alignment Gaps, Change Actions |
Tagsno overlap | BrainstormingSketchingSpeedDivergenceDesign sprint | OrganizationStrategyAlignmentChange |
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