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| Criterion |  Innovation Crazy 8s |  Growth Hooked Model |  Growth Flywheel |
|---|---|---|---|
Purposedifferent | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 8-15 min | Multiple workshops over several weeks | 60-120 min |
Participantsdifferent | 1-10 | 2-8 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Sketch Set, Idea Shortlist, Direction Options | Hooked loop, Trigger map, Reward design, Ethics check | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | BrainstormingSketchingSpeedDivergenceDesign sprint | GrowthBehaviorRetention | GrowthRetentionConversion |
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