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| Criterion |  Innovation Crazy 8s |  UX Research Empathy Mapping |  UX Research Personas |
|---|---|---|---|
Purposedifferent | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 8-15 min | 30–60 min | 1-3 Tage |
Participantsdifferent | 1-10 | 4-8 | Internes Team |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Sketch Set, Idea Shortlist, Direction Options | Empathy Map, Assumptions List, Research Gaps | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | BrainstormingSketchingSpeedDivergenceDesign sprint | SynthesisQualitativeWorkshop | ResearchCustomerSynthesis |
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