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| Criterion |  Innovation Crazy 8s |  Growth A/B Testing |  Innovation Reverse Brainstorming |
|---|---|---|---|
Purposedifferent | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | Low | High | Low |
Timedifferent | 8-15 min | 1-4 Wochen | 30-60 min |
Participantsdifferent | 1-10 | 1-6 | 3-12 |
Formatdifferent | Workshop | Async | Workshop |
Outputdifferent | Sketch Set, Idea Shortlist, Direction Options | Experiment results, Decision log, Learning summary | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | BrainstormingSketchingSpeedDivergenceDesign sprint | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationCreativityRisk |
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