View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Innovation Crazy 8s |  Growth A/B Testing |  Innovation Design Sprint |
|---|---|---|---|
Purposedifferent | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Low | High | High |
Timedifferent | 8-15 min | 1-4 Wochen | 4-5 Tage |
Participantsdifferent | 1-10 | 1-6 | 5-8 |
Formatdifferent | Workshop | Async | Workshop |
Outputdifferent | Sketch Set, Idea Shortlist, Direction Options | Experiment results, Decision log, Learning summary | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | BrainstormingSketchingSpeedDivergenceDesign sprint | ExperimentsGrowthAnalyticsValidation | Design sprintPrototypeValidationInnovation |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
