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Criterion
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Purposedifferent
Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.
Complexitydifferent
HighHighLow
Timedifferent
90-180 min1-4 Wochen30-60 min
Participantsdifferent
3-81-62-8
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
CoD Table, Prioritization SequenceExperiment results, Decision log, Learning summaryICE Table, Top Idea List
Tagsno overlap
PrioritizationDeliveryEconomicsDecision
ExperimentsGrowthAnalyticsValidation
PrioritizationScoringGrowthDecision
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas