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| Criterion |  Product Discovery Context Canvas |  UX Research Personas |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 1-3 Tage | 45–90 min |
Participantsdifferent | 3-10 | Internes Team | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Context canvas, Open questions, Shared context notes | Persona Profiles, Needs Summary, Scenario Notes | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | ContextFramingRequirementsCanvas | ResearchCustomerSynthesis | SynthesisQualitativeRoot cause |
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