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Criterion
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumMediumLow
Timedifferent
1-4 Wochen1-3 Tage30–60 min per interview
Participantsdifferent
3-10 KundenInternes Team1 participant per interview
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Concierge Learnings, Service Blueprint, MVP RisksPersona Profiles, Needs Summary, Scenario NotesInterview Notes, Themes, Insight Summary
Tagsno overlap
MVPValidationServiceDiscovery
ResearchCustomerSynthesis
QualitativeResearchCustomerDiscovery
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Affinity Diagramming
UX Research
Affinity Diagramming
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test