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| Criterion |  Product Discovery Concierge MVP |  UX Research Card Sorting |  UX Research Tree Testing |
|---|---|---|---|
Purposedifferent | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 20-45 min | 1-2 Tage |
Participantsdifferent | 3-10 Kunden | Based on research question | Based on research question |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Concierge Learnings, Service Blueprint, MVP Risks | Content groups, Label set, IA hypotheses | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | MVPValidationServiceDiscovery | Information architectureNavigationStructure | Information architectureNavigationFindability |
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