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Criterion
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumMediumLow
Timedifferent
1-2 h30-60 min je Interview30–60 min
Participantsdifferent
1-85-12 Interviews4-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Concept Map, Relationship Labels, Knowledge GapsInterview Notes, Opportunity Themes, Customer QuotesEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
KnowledgeConceptsMappingSensemaking
DiscoveryInterviewsOpportunityCustomer
SynthesisQualitativeWorkshop
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping