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| Criterion | ![]() Knowledge Modeling Concept Mapping | ![]() Product Discovery Opportunity Interview | ![]() UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-2 h | 30-60 min je Interview | 30–60 min |
Participantsdifferent | 1-8 | 5-12 Interviews | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Concept Map, Relationship Labels, Knowledge Gaps | Interview Notes, Opportunity Themes, Customer Quotes | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | KnowledgeConceptsMappingSensemaking | DiscoveryInterviewsOpportunityCustomer | SynthesisQualitativeWorkshop |
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