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| Criterion |  Knowledge Modeling Concept Mapping |  Product Strategy Impact Mapping |  Growth Flywheel |
|---|---|---|---|
Purposedifferent | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 h | 45-90 min | 60-120 min |
Participantsdifferent | 1-8 | 3-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Concept Map, Relationship Labels, Knowledge Gaps | Impact Map, Outcome Hypotheses, Delivery Options | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | KnowledgeConceptsMappingSensemaking | OutcomesStrategyBehaviorPlanning | GrowthRetentionConversion |
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