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Criterion
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumHighLow
Timedifferent
1-2 h1-4 Wochen1-5 Tage
Participantsdifferent
1-86-30 ExpertenNutzertraffic
Formatdifferent
Workshop + asyncAsyncAsync
Outputdifferent
Concept Map, Relationship Labels, Knowledge GapsExpert Forecast, Consensus Range, Assumption NotesInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
KnowledgeConceptsMappingSensemaking
ForecastingExpertsDecisionStrategy
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Argument Mapping
Decision Making
Argument Mapping