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| Criterion |  Knowledge Modeling Concept Mapping |  Business Strategy Ansoff Matrix |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-2 h | 45-90 min | 45-90 min |
Participantsdifferent | 1-8 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Concept Map, Relationship Labels, Knowledge Gaps | Ansoff Matrix, Growth Options, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | KnowledgeConceptsMappingSensemaking | GrowthStrategyMarketPortfolio | OutcomesStrategyBehaviorPlanning |
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