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| Criterion |  Delivery Communication Plan |  Delivery Shape Up |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 6 Wochen Cycle + 2 Wochen Cool-Down | 30-60 min je Interview |
Participantsdifferent | 2-6 | 2-4 pro Pitch | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | PlanningDeliveryAutonomy | DiscoveryInterviewsOpportunityCustomer |
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