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| Criterion |  Delivery Communication Plan |  Delivery Shape Up |  UX Research First-click Testing |
|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 6 Wochen Cycle + 2 Wochen Cool-Down | 1-2 Tage |
Participantsdifferent | 2-6 | 2-4 pro Pitch | 10-30 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Click Heatmap, Success Rate, Design Recommendations |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | PlanningDeliveryAutonomy | UXNavigationFindabilityValidation |
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