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| Criterion |  Delivery Communication Plan |  Product Strategy OKRs |  Product Strategy SMART Goals |
|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 1-2 h Setup | 15-30 min |
Participantsdifferent | 2-6 | 2-20 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | OKR set, Measurement plan, Review cadence | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | GoalsAlignmentOutcomesMeasurement | GoalsPlanningMeasurementAlignment |
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