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| Criterion |  Delivery Communication Plan |  Growth Funnel Analysis |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 1-3 h | 45-90 min |
Participantsdifferent | 2-6 | 1-5 | 3-8 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Funnel report, Drop-off analysis, Optimization hypotheses | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | AnalyticsConversionGrowth | OutcomesStrategyBehaviorPlanning |
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