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| Criterion |  Delivery Communication Plan |  UX Research Affinity Diagramming |  UX Research Personas |
|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 45-90 min | 45–90 min | 1-3 Tage |
Participantsdifferent | 2-6 | 3-10 | Internes Team |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Theme clusters, Insight statements, Opportunity areas | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | SynthesisQualitativeRoot cause | ResearchCustomerSynthesis |
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