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| Criterion |  UX Research Card Sorting |  UX Research User Interviews |  Product Discovery Experiment Canvas |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitysame | Low | Low | Low |
Timedifferent | 20-45 min | 30–60 min per interview | 30-60 min |
Participantsdifferent | Based on research question | 1 participant per interview | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Interview Notes, Themes, Insight Summary | Completed Experiment Canvas, Success Metric |
Tagsno overlap | Information architectureNavigationStructure | QualitativeResearchCustomerDiscovery | ExperimentsValidationDiscoveryHypothesis |
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