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| Criterion |  UX Research Card Sorting |  UX Research User Interviews |  Innovation Design Sprint |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Low | Low | High |
Timedifferent | 20-45 min | 30–60 min per interview | 4-5 Tage |
Participantsdifferent | Based on research question | 1 participant per interview | 5-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Interview Notes, Themes, Insight Summary | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | Information architectureNavigationStructure | QualitativeResearchCustomerDiscovery | Design sprintPrototypeValidationInnovation |
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