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| Criterion |  UX Research Card Sorting |  UX Research Tree Testing |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 20-45 min | 1-2 Tage | 2-4 h |
Participantsdifferent | Based on research question | Based on research question | 3-10 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Findability Metrics, Path Analysis, Revised IA | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | Information architectureNavigationStructure | Information architectureNavigationFindability | StrategyPositioningInnovationValue |
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