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| Criterion |  UX Research Card Sorting |  Product Strategy Impact Mapping |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 20-45 min | 45-90 min | 1-3 h |
Participantsdifferent | Based on research question | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Impact Map, Outcome Hypotheses, Delivery Options | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | Information architectureNavigationStructure | OutcomesStrategyBehaviorPlanning | StrategyAnalysisPlanning |
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