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| Criterion |  UX Research Card Sorting |  Product Strategy DIBB |  Decision Making OODA Loop |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 20-45 min | 1-2 h | 15-60 min je Zyklus |
Participantsdifferent | Based on research question | 2-8 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | DIBB document, Belief list, Bet list, Learning report | Situation Assessment, Decision Loop, Action Updates |
Tagsno overlap | Information architectureNavigationStructure | StrategyDecisionAssumptionsHypothesis | DecisionChangeLearningStrategy |
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