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| Criterion |  UX Research Card Sorting |  Decision Making Delphi Method |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 20-45 min | 1-4 Wochen | 1-3 h |
Participantsdifferent | Based on research question | 6-30 Experten | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Content groups, Label set, IA hypotheses | Expert Forecast, Consensus Range, Assumption Notes | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | Information architectureNavigationStructure | ForecastingExpertsDecisionStrategy | StrategyAnalysisPlanning |
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