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| Criterion |  UX Research Card Sorting |  UX Design Customer Journey Canvas |  UX Research Tree Testing |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 20-45 min | 1-3 h | 1-2 Tage |
Participantsdifferent | Based on research question | 3-10 | Based on research question |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Content groups, Label set, IA hypotheses | Customer Journey Canvas, Pain Points, Experience Opportunities | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | Information architectureNavigationStructure | JourneyCustomerService designCanvas | Information architectureNavigationFindability |
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