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| Criterion |  UX Research Card Sorting |  UX Design Customer Journey Canvas |  UX Research Customer Journey Mapping |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 20-45 min | 1-3 h | 2-4 h |
Participantsdifferent | Based on research question | 3-10 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Customer Journey Canvas, Pain Points, Experience Opportunities | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | Information architectureNavigationStructure | JourneyCustomerService designCanvas | JourneyServiceService design |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
