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| Criterion |  UX Research Card Sorting |  Product Discovery Concierge MVP |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 20-45 min | 1-4 Wochen | 1 Tag bis mehrere Wochen |
Participantsdifferent | Based on research question | 3-10 Kunden | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Content groups, Label set, IA hypotheses | Concierge Learnings, Service Blueprint, MVP Risks | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | Information architectureNavigationStructure | MVPValidationServiceDiscovery | InnovationPrototypeResearch |
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